Budweiser’s Super Bowl 58 commercial, titled “Old-School Delivery,” marks the brand’s 46th appearance during the big game and brings back its iconic Clydesdales and a Labrador retriever in a heartwarming narrative. Time+6People.com+6Good Morning America+6
The 30-second spot opens on a snowy mountain town, where a local bar faces a Budweiser shortage due to closed roads from a snowstorm. A delivery driver, portrayed by Fred Dana—a real-life Budweiser wholesaler with over 34 years of experience—decides to make the delivery the traditional way. He hitches the Clydesdales to a wooden beer wagon and sets out through the snow. Along the way, a yellow Labrador retriever hears the horses struggling and guides them to the bar, where patrons cheer their arrival. People.com+5ABC7 New York+5ABC7 Chicago+5People.com+5Adweek+5ABC7 New York+5
Directed by Academy Award-nominated filmmaker Henry-Alex Rubin, the commercial is set to the tune of The Band’s classic “The Weight,” emphasizing themes of resilience and determination. The ad concludes with the message, “Delivering Since 1876,” highlighting Budweiser’s long-standing commitment to its customers. Good Morning America+5Adweek+5KBIA+5
Beyond the commercial, the Budweiser Clydesdales engaged in community activities in Las Vegas, bringing the story to life for fans attending the Super Bowl. Good Morning America+4Adweek+4ABC7 New York+4
This ad continues Budweiser’s tradition of using its iconic Clydesdales to evoke nostalgia and reinforce its brand identity during the Super Bowl. The Clydesdales have been a symbol of quality and tradition since their introduction in 1933, following the repeal of Prohibition. TimeSporting News+4ABC7 New York+4ABC7 Chicago+4
In addition to “Old-School Delivery,” Budweiser also aired a 98-second spot titled “First Delivery,” featuring a Clydesdale foal named Jake. In this ad, Jake notices a fallen keg during a delivery and embarks on a journey to return it, showcasing themes of determination and the spirit of the brand. ABC7 New York+6Sporting News+6KBIA+6
Overall, Budweiser’s Super Bowl 58 commercials successfully blend storytelling, tradition, and emotional appeal, reinforcing the brand’s enduring connection with its audience.
