Budweiser’s 2025 Super Bowl commercial, titled “First Delivery,” marks a poignant return to its cherished tradition of featuring Clydesdale horses, introducing a young foal in a leading role for the first time in over a decade. This heartwarming narrative not only underscores the brand’s rich heritage but also resonates deeply with audiences, blending nostalgia with a fresh, inspiring storyline.

A Glimpse into the Narrative

The commercial opens at the iconic Budweiser Brewery in St. Louis, Missouri, where a team of majestic Clydesdales is preparing for a beer delivery. As the seasoned horses set off, a young foal watches with eager eyes, yearning to join but deemed too small for the task. In a twist of fate, a keg accidentally falls from the wagon, unnoticed by the departing team. Seizing the opportunity, the determined foal leaps over the fence and embarks on a solo journey to retrieve and deliver the fallen keg. The narrative follows the foal’s adventurous trek through picturesque backroads and challenging terrains, showcasing its perseverance and spirit. The journey culminates as the foal triumphantly rolls the keg into a local bar, symbolizing dedication and the timeless commitment of Budweiser to its patrons.

Musical Accompaniment

Enhancing the emotional depth of the commercial is its musical choice. Set to the uplifting 1976 classic “Let Your Love Flow” by The Bellamy Brothers, the song complements the foal’s journey, adding a layer of warmth and optimism that aligns seamlessly with the visual narrative.

Directorial Vision

The commercial was directed by Academy Award-nominated filmmaker Henry Alex Rubin, known for his adept storytelling and ability to capture authentic emotion. Rubin’s direction brings a cinematic quality to the ad, transforming a simple tale into a compelling story of determination and growth.

Historical Context and Brand Legacy

Budweiser’s association with Clydesdales dates back to 1933, when the horses were first introduced to celebrate the repeal of Prohibition. Over the decades, these majestic animals have become synonymous with the brand, featuring prominently in numerous advertisements that emphasize themes of tradition, perseverance, and American pride. The “First Delivery” commercial continues this legacy, highlighting the brand’s enduring commitment to quality and its rich history of beer delivery since 1876.

Audience Reception and Cultural Impact

Upon its release, “First Delivery” garnered widespread acclaim for its heartwarming narrative and nostalgic appeal. Viewers praised the commercial for its storytelling, emotional resonance, and the seamless integration of the young Clydesdale into the brand’s storied advertising history. The ad not only appeals to long-time fans of Budweiser’s commercials but also introduces the brand’s rich heritage to newer audiences, reinforcing its position in American culture.

Conclusion

Budweiser’s “First Delivery” Super Bowl 2025 commercial masterfully blends tradition with a fresh narrative, delivering a story that is both heartwarming and inspiring. Through the determined journey of a young Clydesdale foal, the ad encapsulates themes of perseverance, growth, and the enduring spirit of the brand. This commercial not only honors Budweiser’s rich history but also resonates with audiences, reminding them of the timeless values that the brand represents.

For those who wish to experience the commercial first-hand, you can watch it here: