Budweiser has a storied history of creating memorable Super Bowl commercials that resonate deeply with audiences. Among these, the 2014 “Puppy Love” advertisement stands out as one of the most iconic and beloved.
In “Puppy Love,” viewers are introduced to an adorable Labrador puppy who forms an unlikely and heartwarming bond with a majestic Clydesdale horse. Set against the backdrop of a picturesque farm, the narrative unfolds as the puppy persistently escapes from its kennel to visit the Clydesdale at a neighboring farm. Despite attempts to keep them apart, the bond between the two animals proves unbreakable. The climax of the commercial features the Clydesdale leading a group of horses to retrieve the puppy, ultimately reuniting with its cherished friend. This touching story is beautifully underscored by the song “Let Her Go” by Passenger, amplifying its emotional appeal.
The commercial was met with widespread acclaim, quickly becoming a cultural phenomenon. It was lauded for its storytelling, emotional depth, and the seamless integration of the brand’s iconic imagery. The portrayal of the enduring friendship between the puppy and the Clydesdale resonated with viewers, leading many to consider it one of the greatest Super Bowl commercials of all time. Its success was further cemented by its performance in USA Today’s Ad Meter, where it secured top rankings, reflecting its popularity among audiences.
The impact of “Puppy Love” extended beyond the Super Bowl, influencing advertising strategies in subsequent years. Its success demonstrated the power of emotional storytelling in commercials, leading many brands to adopt similar approaches in their advertising campaigns. The ad’s legacy is evident in its enduring popularity, with many still recalling it as a quintessential example of effective and moving advertising.
In the years following “Puppy Love,” Budweiser continued to produce notable Super Bowl commercials. For instance, in 2025, the brand released “First Delivery,” featuring a young Clydesdale foal embarking on a heartfelt journey to join the iconic Budweiser hitch. This ad was also well-received, ranking highly among viewers and showcasing Budweiser’s continued commitment to emotionally resonant storytelling.
However, despite these subsequent successes, “Puppy Love” remains a standout, often cited as the pinnacle of Super Bowl advertising. Its blend of emotional narrative, memorable characters, and effective brand integration has left an indelible mark on the landscape of advertising. Years after its debut, it continues to be celebrated as a benchmark for excellence in commercial storytelling.
For those interested in revisiting this classic advertisement, here’s the “Puppy Love” commercial:
