The Budweiser Clydesdales are among the most iconic symbols of American tradition and heritage. Introduced by Anheuser-Busch in 1933, these majestic horses have become synonymous with quality, craftsmanship, and celebration. Over the decades, they’ve gained international fame, often appearing in parades, festivals, and commercials that evoke a sense of nostalgia and pride. The year 2018 was no exception, as the Clydesdales continued to capture the hearts of millions.
In 2018, Budweiser showcased the Clydesdales in their annual Super Bowl commercial, a much-anticipated tradition for fans of the brand and football alike. This particular ad, titled “Stand By You,” took a more emotional and socially conscious tone compared to the humorous and lighthearted themes of previous years. Set against the backdrop of the Clydesdales’ grandeur, the commercial highlighted Anheuser-Busch’s commitment to disaster relief, emphasizing the production and delivery of canned drinking water to areas affected by natural disasters such as hurricanes and wildfires. The message resonated deeply with viewers, reinforcing the idea that the Clydesdales, and by extension Budweiser, represent not only celebration but also solidarity and support during challenging times.
The Clydesdales’ role extends far beyond commercials. In 2018, the Budweiser Clydesdale teams toured extensively across the United States, bringing their charm to communities and events. These horses, known for their towering height, feathered legs, and gentle demeanor, drew crowds wherever they went. Each team of Clydesdales, paired with a historic red beer wagon, became a centerpiece at state fairs, holiday parades, and brewery tours. Their appearances are meticulously planned, with teams based in St. Louis, Missouri, Merrimack, New Hampshire, and Fort Collins, Colorado, ensuring that as many people as possible could experience the magic of these equine ambassadors.
Caring for the Budweiser Clydesdales is no small feat. These horses follow a strict regimen to maintain their health and appearance. Each horse must meet stringent requirements: they must be a gelding, at least four years old, stand around 18 hands high (6 feet at the shoulder), and weigh between 1,800 and 2,300 pounds. They are also required to have a white blaze on their face, a black mane and tail, and four white feathered legs. The level of care and dedication that goes into their training and grooming is a testament to the pride Budweiser takes in their legacy.
The 2018 Budweiser Clydesdales not only represented a brand but also served as a reminder of enduring traditions in an ever-changing world. They connected generations, evoked fond memories, and embodied values like resilience and community. Whether pulling their iconic wagons in parades, starring in heartfelt commercials, or simply grazing peacefully on Anheuser-Busch’s pastures, the Clydesdales continued to stand tall—both literally and figuratively—as symbols of excellence and unity. Their legacy in 2018, much like in years past, reaffirmed their place as beloved icons of Americana.
