The Budweiser Clydesdales are more than just a team of majestic horses—they are a cherished symbol of tradition, strength, and the enduring legacy of the Budweiser brand. For nearly a century, these iconic horses have captured the hearts of millions, becoming synonymous with Americana and the timeless values of perseverance, teamwork, and excellence.
The story of the Budweiser Clydesdales dates back to 1933, when August A. Busch Jr. and Adolphus Busch III surprised their father with a team of Clydesdales to celebrate the repeal of Prohibition. This gift marked the beginning of an enduring partnership between Budweiser and these magnificent animals. From that day forward, the Clydesdales became ambassadors for Budweiser, touring the country and bringing joy wherever they traveled.
To be part of the Budweiser Clydesdale team, a horse must meet strict criteria. A Budweiser Clydesdale must be a purebred Clydesdale gelding, at least four years old, stand between 18 and 20 hands tall (about six feet at the shoulder), and weigh approximately 2,000 pounds. It must also have a chestnut-brown coat, a white blaze on its face, a black mane and tail, and white “feathering” on its legs. These specifications ensure that the horses maintain a uniform and striking appearance, which has become a hallmark of the brand.
The Clydesdales’ home is the state-of-the-art Warm Springs Ranch in Boonville, Missouri. This 300-acre facility serves as a breeding and training ground for the horses, providing them with world-class care. From the moment they are born, these horses are raised in a nurturing environment, receiving the best nutrition, veterinary care, and training. The ranch is also open to visitors, giving fans a chance to meet the Clydesdales up close and learn about their incredible history.
Training to become a Budweiser Clydesdale is an intensive process. The horses are taught to work as part of an eight-horse hitch, pulling the iconic red beer wagon with precision and grace. This requires not only physical strength but also impeccable discipline and teamwork. The handlers, who dedicate countless hours to the care and training of the horses, form deep bonds with them, ensuring they are confident and comfortable during public appearances.
The Budweiser Clydesdales are best known for their role in parades, events, and commercials, especially during the Super Bowl. Over the years, they have been featured in heartwarming and memorable ads that showcase their beauty, strength, and personality. From galloping through snowy fields to forming unlikely friendships with golden retriever puppies, these commercials have become a beloved part of popular culture.
Beyond their marketing appeal, the Budweiser Clydesdales represent a legacy of excellence and a connection to tradition. They remind us of the values that matter most—hard work, resilience, and the power of unity. Whether pulling a wagon through a parade or starring in a commercial that tugs at the heartstrings, the Budweiser Clydesdales continue to stand as a symbol of pride and inspiration for generations to come.
