Budweiser has once again captured hearts and stirred emotions with its 2025 Super Bowl commercial, featuring the iconic Clydesdale horse and a loyal Labrador retriever. This year’s ad is a masterful blend of nostalgia, storytelling, and a celebration of resilience—key elements that have made Budweiser’s campaigns legendary.
The 60-second spot begins on a somber note, set against the backdrop of a small American farm facing hardship. A storm has left the property battered, with fences torn down and the farmstead in disrepair. A weary farmer is seen surveying the damage, his loyal dog by his side. The Labrador, wide-eyed and attentive, senses the farmer’s sadness and begins to wander through the farm, as if searching for hope.
As the dog ventures out, the music swells with a hauntingly beautiful rendition of “This Land Is Your Land,” performed by a soulful choir. The dog’s journey leads him to a familiar sight: the majestic Budweiser Clydesdale, standing tall and proud despite the chaos around him. The reunion is tender and heartfelt, as the Clydesdale nudges the Labrador affectionately, rekindling a bond that symbolizes loyalty and unity.
From there, the ad transitions into a montage of neighbors coming together to rebuild the farm. The Clydesdale plays a central role, hauling wood and supplies, while the dog inspires the community with his determined spirit. Together, they remind everyone of the power of perseverance and the strength found in unity.
Budweiser’s signature tagline, “This Bud’s For You,” appears as the final scene shows the farmer raising a cold Budweiser alongside his neighbors, the dog resting at his feet, and the Clydesdale standing proudly in the background. The sun sets over the restored farm, painting the scene with a golden hue that evokes hope and renewal.
The ad doesn’t just aim to sell beer—it taps into the heart of American values: resilience, community, and hope. At a time when many feel divided or disheartened, Budweiser’s message is a timely reminder of what binds us together. The emotional pull of the Clydesdale-dog duo, paired with stunning visuals and a meaningful storyline, is a masterstroke in advertising.
Social media reactions have been overwhelmingly positive. Viewers describe the ad as “a tear-jerker” and “exactly what America needed right now.” Many have also noted Budweiser’s ability to tell a universal story that transcends demographics, making it relatable to audiences of all backgrounds.
This isn’t the first time Budweiser has leaned on the iconic pairing of a Clydesdale and a dog. Their 2014 ad, “Puppy Love,” became an instant classic and is still remembered as one of the greatest Super Bowl commercials of all time. This year’s ad, however, feels more mature and profound, with its deeper focus on themes of struggle and resilience.
Budweiser has once again proven its knack for storytelling. By uniting nostalgia with a powerful message, the brand continues to solidify its place not just in the world of advertising, but also in the hearts of millions.
