Introduction: The Legacy of the Budweiser Clydesdales
Budweiser has built a legendary reputation for its Super Bowl commercials, particularly those featuring the Clydesdale horses. These magnificent, powerful, and graceful horses have become a symbol of tradition, strength, and American pride. Among the many unforgettable ads over the years, one of the most iconic and beloved commercials is “Here Comes the King,” directed by CK Sussman.
This commercial captures everything that makes the Budweiser Clydesdales special—elegance, teamwork, nostalgia, and the spirit of celebration. From its breathtaking cinematography to its uplifting and patriotic tone, “Here Comes the King” stands out as one of the greatest Clydesdale commercials ever made.
The Meaning Behind “Here Comes the King”
The title itself, “Here Comes the King,” evokes a sense of grand entrance, majesty, and honor. The phrase is directly linked to Budweiser’s iconic theme music, which has been used in many of their advertisements over the decades. This song, instantly recognizable to many fans, adds an element of nostalgia and excitement to the commercial.
At its core, this advertisement is about tradition, excellence, and celebration. It highlights the magnificent Clydesdales, who are not just ordinary horses but symbols of hard work, unity, and dedication.
A Scene-by-Scene Breakdown of the Commercial
1. The Grand Entrance
The commercial opens with a wide-angle shot of a beautiful, snow-covered countryside. As the camera slowly zooms in, the majestic Budweiser Clydesdales appear in the distance, making their way across the landscape. The scene is cinematic and powerful, immediately drawing in the viewer.
The Clydesdales are harnessed together, moving in perfect unison, showcasing their discipline, strength, and teamwork. The jingling of the harnesses and the rhythmic sound of their hooves against the ground create a sense of anticipation and excitement.
2. The Power of Music
As the camera focuses on the majestic horses, the famous Budweiser theme song, “Here Comes the King,” begins playing. This grand and uplifting melody immediately sparks emotion and nostalgia, as it has been a part of Budweiser’s branding for generations.
The music builds energy, symbolizing the arrival of something great, something iconic. It reinforces the idea that the Clydesdales are not just animals—they are royalty in the world of commercials and advertising.
3. The Journey to the Celebration
The Clydesdales continue their graceful and powerful march, moving through a town where people eagerly gather to witness their arrival. The excitement on the faces of the crowd reflects the importance of this moment—the Clydesdales bring people together in celebration.
The beautifully decorated Budweiser wagon is pulled by the horses, and atop it, proud handlers dressed in traditional Budweiser uniforms wave to the cheering crowd. The visuals of holiday lights, American flags, and smiling faces add to the warmth and joy of the commercial.
4. A Symbol of Unity and Tradition
As the Clydesdales pass through the streets, they symbolize unity, resilience, and pride. Budweiser has long positioned itself as a brand that values heritage, hard work, and American traditions, and this commercial perfectly embodies those ideals.
Whether it’s the Clydesdales marching in a parade, delivering beer to a local pub, or simply moving through a festive town, they always bring a sense of nostalgia, excitement, and national pride.
5. The Final Moment – A Toast to the King
As the commercial nears its conclusion, we see a final sweeping shot of the Clydesdales arriving at their destination. A group of people lift their Budweiser glasses in a toast, celebrating the moment. The final slow-motion shot of the horses, combined with the triumphant climax of the music, leaves a lasting impression.
Then, the classic Budweiser logo appears on the screen, reminding viewers that this is more than just a beer—it’s a symbol of heritage, excellence, and the American spirit.
The Themes and Impact of the Commercial
1. Nostalgia and Tradition
Budweiser understands the power of nostalgia, and “Here Comes the King” taps into that deep emotional connection. The combination of familiar music, iconic horses, and classic American imagery creates an ad that feels timeless.
2. Strength and Teamwork
The Clydesdales are known for their power and unity. The commercial highlights their ability to work together seamlessly, emphasizing themes of teamwork, discipline, and excellence—qualities that resonate with audiences worldwide.
3. Celebration and Joy
At its heart, this commercial is a celebration. Whether it’s a major holiday, a national event, or simply a moment of gathering with friends and family, Budweiser aims to be part of life’s best moments. The joyful tone of “Here Comes the King” reinforces that message.
4. The Power of Branding
Budweiser’s use of the Clydesdales as brand ambassadors has been one of the most successful marketing strategies in advertising history. By showcasing these horses in a grand, cinematic way, they reinforce the idea that Budweiser is not just a beer—it’s an experience, a legacy, and a part of American culture.
Why “Here Comes the King” Is One of the Best Clydesdale Commercials
✔ Timeless Appeal – Even years after its release, this commercial still resonates with viewers.
✔ Emotional Connection – It evokes feelings of pride, nostalgia, and celebration.
✔ Unforgettable Music – The theme song enhances the power and grandeur of the ad.
✔ Cinematic Excellence – Beautiful visuals, dramatic pacing, and an uplifting story make it one of Budweiser’s finest commercials.
✔ Strong Branding – The Clydesdales perfectly embody the values of Budweiser, making them one of the most successful brand symbols of all time.
Conclusion: A Legendary Clydesdale Commercial
Budweiser’s “Here Comes the King” is more than just an advertisement—it’s a symbol of tradition, celebration, and excellence. CK Sussman’s masterful direction brings grandeur, emotion, and nostalgia to life, making this one of the best Clydesdale commercials ever produced.
Through breathtaking visuals, majestic horses, an iconic soundtrack, and a heartwarming sense of unity, this commercial leaves a lasting impact on everyone who watches it. It reminds us why the Budweiser Clydesdales continue to be one of the most beloved symbols in advertising history.
So, the next time you hear “Here Comes the King” or see those powerful Clydesdales marching, you’ll know—it’s not just an ad. It’s a piece of American culture.
