The Heritage of the Budweiser Clydesdales
The Budweiser Clydesdales made their debut in April 1933, when August A. Busch, Jr., and Adolphus Busch presented a hitch of horses to celebrate the repeal of Prohibition. The Clydesdales symbolized the return of beer to the American public and quickly became a beloved symbol of the Budweiser brand. Over the decades, these horses have maintained their iconic status, appearing in Super Bowl commercials, national celebrations, and regional events.
Each Clydesdale chosen to join the team undergoes a rigorous selection process. To qualify, a horse must meet specific criteria: it must be a gelding, stand at least 18 hands (six feet) tall at the shoulder, weigh between 1,800 and 2,300 pounds, and have a bay coat with a white blaze and four white stockings. These physical characteristics, along with their calm temperament, make them perfect ambassadors for the Budweiser brand.
The Life of a Traveling Clydesdale
Life on the road for the Budweiser Clydesdales is a blend of hard work, careful planning, and top-tier care. The horses travel in style, transported in custom-designed tractor-trailers equipped with air-cushioned suspension, climate control, and rubber flooring to ensure their comfort during long journeys. These trailers even have onboard cameras so the handlers can monitor the horses at all times.
A typical hitch consists of ten horses, though only eight pull the iconic red beer wagon at any given time. The extra horses serve as alternates to ensure no individual is overworked. Alongside the horses, a team of experienced handlers, drivers, and veterinarians travels with the hitch, ensuring the animals’ health, safety, and comfort.
The Clydesdales’ daily routine on the road is meticulously planned. The day begins with feeding and grooming. Each horse consumes approximately 20-25 quarts of feed and 50-60 pounds of hay daily, along with ample water to stay hydrated. Grooming is an essential part of the day, not just for cleanliness but also for bonding between the horses and their handlers. The horses’ feathered hooves require special attention to prevent irritation or infection.
Training and Preparation
Despite their gentle demeanor, the Clydesdales require consistent training to maintain their performance readiness. Training sessions focus on pulling the wagon, responding to commands, and acclimating to the sights and sounds of public events. The horses are trained to work as a cohesive unit, emphasizing teamwork and coordination.
Handlers use positive reinforcement to train the Clydesdales, ensuring the experience is rewarding for the animals. Each horse’s personality and strengths are taken into account, with specific roles assigned based on their skills. For example, the lead horses are the most alert and responsive, while the wheel horses, positioned closest to the wagon, are the largest and strongest.
Behind the Scenes of Public Appearances
When the Budweiser Clydesdales make a public appearance, they do so with flair and precision. The team’s arrival is a spectacle in itself, as the horses are unloaded from their trailer and prepped for the event. Each horse is meticulously groomed, with their manes braided and hooves polished to perfection. The iconic red beer wagon is also cleaned and polished to match the horses’ gleaming appearance.
The process of hitching the team to the wagon is a carefully coordinated effort. It involves attaching intricate harnesses made of nearly 130 pounds of leather and brass. The harnesses, handcrafted by skilled artisans, are both functional and decorative, reflecting the Budweiser brand’s commitment to quality and tradition.
During events, the Clydesdales’ performance is a masterclass in teamwork and discipline. Whether they’re pulling the wagon through a bustling parade or posing for photographs, the horses exude grace and professionalism. Their presence often evokes a sense of nostalgia and pride, connecting audiences to a cherished piece of American heritage.
The Human Element
Behind every successful hitch of Budweiser Clydesdales is a dedicated team of humans who work tirelessly to ensure the horses’ well-being and performance. The handlers, known as “grooms,” form strong bonds with the animals, understanding their individual personalities, preferences, and needs. These relationships are essential for creating a sense of trust and cooperation between the horses and their caretakers.
Drivers of the Budweiser Clydesdales undergo rigorous training to master the art of maneuvering an eight-horse hitch. Handling the reins of so many powerful animals requires skill, strength, and coordination. Additionally, drivers must have a deep understanding of horse behavior to anticipate and respond to any issues that may arise.
Veterinarians and farriers also play crucial roles in the Clydesdales’ lives. Veterinarians monitor the horses’ health, administer vaccinations, and address any medical concerns. Farriers ensure the horses’ hooves are in optimal condition, fitting them with specialized shoes to support their weight and provide traction during performances.
Balancing Tradition and Modernity
While the Budweiser Clydesdales embody a rich tradition, their care and management incorporate modern technology and practices. From advanced trailer designs to the use of veterinary innovations, every aspect of the Clydesdales’ life on the road is geared toward ensuring their health and comfort. The team’s handlers also leverage social media and digital platforms to share the Clydesdales’ journey with fans, further cementing their place in contemporary culture.
Sustainability is another consideration for the Budweiser Clydesdales. The team’s operations strive to minimize their environmental impact, using eco-friendly practices wherever possible. This commitment to sustainability aligns with Anheuser-Busch’s broader efforts to promote environmental responsibility.
Challenges of Life on the Road
Despite the meticulous planning and care, life on the road presents challenges for the Budweiser Clydesdales. Long hours of travel, varying climates, and the demands of public appearances require adaptability and resilience. Handlers must remain vigilant to ensure the horses are not stressed or fatigued, adjusting schedules and routines as needed.
Additionally, the logistics of transporting a large team of horses, equipment, and personnel can be complex. From securing accommodations to navigating city streets, every detail must be considered to ensure smooth operations. The team’s dedication and professionalism are key to overcoming these challenges and maintaining the Clydesdales’ impeccable reputation.
The Emotional Connection
Perhaps the most remarkable aspect of the Budweiser Clydesdales is the emotional connection they inspire. For many people, seeing these magnificent horses evokes feelings of wonder, joy, and nostalgia. Their appearances often become cherished memories, whether it’s a child’s first encounter with the team or a family tradition of watching the Clydesdales at a holiday parade.
The Clydesdales also play a role in community outreach and philanthropy. They visit schools, hospitals, and veteran’s organizations, bringing comfort and inspiration to those in need. These interactions highlight the horses’ ability to transcend their role as brand ambassadors and become symbols of hope and goodwill.
Conclusion
Life on the road for the Budweiser Clydesdales is a testament to the harmony between humans and animals. Through meticulous care, rigorous training, and unwavering dedication, these horses continue to captivate audiences while upholding a legacy that spans nearly a century. Their presence is a reminder of the enduring power of tradition, the beauty of teamwork, and the profound connection between people and the natural world. As they travel across the nation, the Budweiser Clydesdales leave an indelible mark on the hearts of all who have the privilege of witnessing their grandeur.
