The Budweiser Clydesdales are more than just a symbol of American brewing heritage—they’re a living legacy of tradition, care, and showmanship. Behind their majestic appearances at parades and commercials lies a world of meticulous preparation and unwavering dedication.
Origins and Selection
The tradition began in 1933 when August A. Busch Jr. presented his father with a team of Clydesdales to celebrate the repeal of Prohibition. Since then, these horses have become iconic ambassadors for Budweiser. To qualify as a Budweiser Clydesdale, a horse must be a gelding at least four years old, stand 18 hands (6 feet) at the shoulder, weigh between 1,800 to 2,300 pounds, and possess a bay coat with four white stockings and a white blaze on the face.
Daily Care and Grooming
Each Clydesdale’s day starts with a thorough grooming session. Their signature white “feathers” on the lower legs are washed and scrubbed daily to maintain their pristine appearance. Body clipping is performed weekly, ensuring they look their best for every appearance. Their harnesses, which can cost up to $10,000 each, are polished meticulously—a process that can take up to 10 hours.
Nutrition and Rest
A Clydesdale consumes approximately 50-60 pounds of hay and 20-25 quarts of grain daily, along with up to 30 gallons of water. Their diet is consistent, with hay sourced from the same field in Idaho to ensure nutritional stability. After a day’s work, they rest on custom-blended pine shavings that provide both comfort and support.
Life on the Road
The Clydesdales travel in teams of ten, though only eight are hitched at a time. They journey across the country in three 50-foot semi-trailers—two for the horses and one for equipment, including the iconic red beer wagon. Each team is accompanied by a Dalmatian, a tradition dating back to the 1950s when the dogs guarded the wagon during deliveries.
Training and Companionship
Training begins at Warm Springs Ranch in Boonville, Missouri, where young Clydesdales are paired with experienced horses to learn the ropes. Handlers like Shelby Zarobinski oversee their development, ensuring each horse is prepared for the rigors of public appearances.
Behind the Commercials
Filming a Budweiser commercial is a meticulous process. For instance, during a Super Bowl ad shoot at Tejon Ranch in California, the team spent two days capturing footage. Handlers ensured the horses were groomed, fed, and comfortable, while the film crew worked to capture the perfect shots during the golden hours of dusk.
The Budweiser Clydesdales represent a blend of tradition, care, and spectacle. Behind every public appearance is a dedicated team ensuring these gentle giants continue to captivate audiences nationwide.
