The Budweiser Clydesdales are among the most iconic symbols of American tradition, and in 2013, they captivated audiences with an emotional Super Bowl commercial, Brotherhood. The ad told the touching story of a foal’s journey to becoming a full-fledged Budweiser Clydesdale and the bond between him and his trainer. But behind the scenes, it took months of preparation, dedicated training, and careful planning to bring this heartwarming story to life.
The Clydesdales, known for their impressive stature and grace, require extensive care. Each horse in Budweiser’s team stands about six feet tall at the shoulder and weighs around 2,000 pounds. The horses live at Warm Springs Ranch in Missouri, where they receive top-tier grooming, nutrition, and training. Every detail, from their distinctive feathered legs to their polished harnesses, is meticulously maintained.
For the Brotherhood commercial, Budweiser sought a foal that would steal hearts. The chosen colt, named Hope, was just a few weeks old when filming began. To ensure authenticity, Budweiser worked closely with renowned trainers, who spent hours building trust with the young horse. Every movement had to appear natural, from playful gallops to the climactic reunion scene.
Filming wasn’t without challenges. Horses don’t follow scripts, so patience was key. Trainers used gentle guidance, voice commands, and treats to direct the foal’s actions while keeping stress levels low. The breathtaking moment where the grown Clydesdale recognizes his trainer and rushes to him was an unscripted stroke of magic—Hope responded genuinely to his handler, making the moment even more touching.
The commercial aired during Super Bowl XLVII and quickly became a fan favorite. It resonated deeply with viewers, celebrating themes of loyalty, love, and the enduring connection between humans and animals. Budweiser even invited fans to help name the foal via social media, further deepening the emotional connection.
Beyond the ad, the Budweiser Clydesdales continue to tour the country, appearing at major events and parades. They serve as living history, representing the legacy of Anheuser-Busch since 1933. Each performance requires months of training and a dedicated team that ensures the horses are always at their best.
The magic of the Budweiser Clydesdales isn’t just in the commercials—it’s in the daily dedication, care, and bond between these magnificent horses and their handlers, a testament to tradition that continues to captivate audiences year after year.
