For decades, the Budweiser Clydesdale commercials have captured the hearts of millions, standing as a symbol of tradition, strength, and nostalgia. The Clydesdales, known for their majestic presence and graceful movement, have become synonymous with the Budweiser brand, appearing in some of the most memorable advertisements in history.
One of the most beloved Budweiser Clydesdale team commercials is a masterclass in storytelling, seamlessly blending emotion, tradition, and branding. Typically airing during the Super Bowl, these commercials evoke powerful feelings, often without the need for dialogue. The sheer beauty of the horses, paired with sweeping cinematography and a moving soundtrack, creates an unforgettable experience for viewers.
A classic example of this is the “Brotherhood” commercial from Super Bowl XLVII in 2013. This ad tells the touching story of a young man who raises a Clydesdale foal and then watches it grow into a full-fledged member of the Budweiser team. Years later, as the man watches a parade featuring the Budweiser Clydesdales, one of the horses recognizes him and breaks free, galloping toward him for a heartfelt reunion. The emotional impact of this scene, accompanied by Fleetwood Mac’s “Landslide,” left viewers misty-eyed and reinforced the deep connection between humans and animals.
Another standout is the 9/11 Tribute Commercial, which aired in 2002. This short yet powerful ad featured the Clydesdales solemnly traveling to New York City, stopping to bow in front of the skyline where the Twin Towers once stood. Without a single spoken word, the commercial paid tribute to the lives lost, leaving a lasting impression on audiences across the nation. Budweiser only aired this commercial once, making it even more impactful.
Beyond sentimentality, the Clydesdale commercials also highlight perseverance and teamwork. In the “Snowball Fight” ad, the horses playfully engage in a snowball fight, bringing a lighter, humorous tone to the brand. Meanwhile, in “Lost Dog” (Super Bowl 2015), a Labrador puppy befriends the Clydesdales but gets lost. As the dog faces danger, the Clydesdales band together to rescue their friend, reinforcing themes of loyalty and companionship.
What makes these commercials so effective is their ability to connect with audiences on a deeply emotional level. Budweiser has masterfully used the Clydesdales not just as a marketing tool, but as a storytelling medium that resonates with viewers. Whether through themes of resilience, unity, or friendship, these ads transcend traditional advertising, becoming cultural moments.
The Budweiser Clydesdale team commercials continue to be an annual highlight, demonstrating the power of visual storytelling. Through a combination of breathtaking visuals, powerful soundtracks, and heartfelt narratives, Budweiser has solidified the Clydesdales as more than just a brand symbol—they are a representation of tradition, pride, and enduring emotional connection.
As long as Budweiser continues to embrace this legacy, the Clydesdales will remain a cherished icon, captivating audiences for generations to come.
