Becoming a Budweiser Clydesdale is no ordinary journey—it’s a commitment to a legacy of beauty, strength, and tradition that has captivated audiences for decades. These iconic horses, known for their grandeur and grace, are not just symbols of Budweiser’s brand but also embody a spirit of excellence that’s meticulously maintained.
To even be considered for the role of a Budweiser Clydesdale, a horse must meet strict criteria. First and foremost, it must be a purebred Clydesdale. The ideal candidate stands between 18 and 20 hands tall, weighs approximately 2,000 pounds, and possesses a chestnut-brown coat with a white blaze on its face. White feathering on the legs and a dark mane and tail complete the distinctive look. These specific traits are non-negotiable and contribute to the uniform appearance that makes the Budweiser Clydesdales instantly recognizable.
Beyond physical characteristics, temperament plays a crucial role. A Budweiser Clydesdale must have a calm, patient, and friendly demeanor. These horses are expected to interact with crowds of all sizes, from parades and sporting events to brewery tours and television commercials. Their ability to remain composed under pressure and maintain an approachable presence is as important as their physical attributes.
The training process for a Budweiser Clydesdale is intensive and begins early in the horse’s life. Foals are raised in a nurturing environment, where they are gradually introduced to human interaction and basic commands. As they grow, they undergo specialized training to prepare them for the demands of public appearances. This includes learning to pull the iconic red beer wagon as part of an eight-horse hitch, a feat requiring incredible strength, coordination, and teamwork.
The horses are trained and cared for at one of Budweiser’s breeding facilities, such as the renowned Warm Springs Ranch in Missouri. Here, a team of expert handlers, veterinarians, and trainers ensures that each Clydesdale is in peak physical condition. Their diets are carefully managed, and they receive regular exercise to maintain their impressive physiques.
Once a horse becomes a Budweiser Clydesdale, its life transforms into one of stardom. These majestic animals travel across the country, representing Budweiser at prestigious events and bringing joy to fans of all ages. Whether they’re leading the charge in a parade, posing for photos, or starring in heartwarming Super Bowl commercials, the Budweiser Clydesdales embody a sense of nostalgia and pride that resonates deeply with the public.
The bond between the Clydesdales and their handlers is another key element of their success. Handlers spend countless hours with the horses, building trust and ensuring they are comfortable and confident in every situation. This connection allows the horses to perform flawlessly, whether in front of a cheering crowd or on the set of a commercial.
Ultimately, becoming a Budweiser Clydesdale is about more than meeting physical requirements or excelling in training—it’s about carrying on a cherished tradition. These horses symbolize the values of hard work, integrity, and community, making them not just animals, but icons of American culture.