Budweiser has long been known for its unforgettable Super Bowl commercials, but one of the most visually striking and unique ads in its history was the “We Will Rock You” commercial, featuring 3D horses. This ad combined cutting-edge technology, an iconic anthem by Queen, and Budweiser’s signature Clydesdales to create a spectacle that left viewers in awe.
This commercial was not just an advertisement for beer—it was a cinematic experience, blending innovation, music, and the strength of Budweiser’s brand into one unforgettable moment. Let’s take a deeper look at this legendary ad and what made it stand out.
The Concept – A Fusion of Music, Technology, and Tradition
The commercial opens in an empty, futuristic arena. As the camera zooms in, the lights begin to flicker, and the unmistakable beat of “We Will Rock You” by Queen starts playing. Suddenly, the giant 3D horses appear, their massive hooves stomping in perfect rhythm to the song. The ground trembles with each step, setting the stage for an electrifying moment.
These aren’t just any horses—they are digitally enhanced, larger-than-life versions of the famous Budweiser Clydesdales, recreated in stunning 3D animation. Their movements are synchronized with the stomping beat, creating a mesmerizing visual and auditory experience.
As the energy builds, the scene shifts to reveal an excited crowd, eagerly watching as the Clydesdales take center stage. The atmosphere is electric, and the combination of the powerful music and breathtaking visuals makes for an unforgettable spectacle.
Finally, the screen fades to black, and the Budweiser logo appears, accompanied by the tagline:
“The King of Beers. The King of Commercials.”
What Made This Commercial Special?
1. The Use of 3D Technology
This commercial was groundbreaking for its time because of its use of advanced CGI (computer-generated imagery). The 3D Clydesdales were unlike anything audiences had ever seen before. Their lifelike details, immense size, and fluid movement made them feel almost real, but with a dramatic, larger-than-life presence that could only be achieved through digital animation.
Budweiser took a bold creative risk by reimagining its iconic Clydesdales in a futuristic way, proving that tradition and innovation could blend seamlessly.
2. The Power of “We Will Rock You” by Queen
Few songs are as instantly recognizable and energizing as “We Will Rock You” by Queen. The song’s heavy drumbeat and chanting make it the perfect anthem for a Super Bowl commercial, where energy and excitement are key.
By syncing the Clydesdales’ stomping hooves to the song’s iconic beat, the commercial turned into more than just an ad—it became a full-fledged performance. The combination of visual spectacle and legendary rock music created an experience that resonated with viewers long after the commercial ended.
3. A Modern Take on a Classic Symbol
The Budweiser Clydesdales have long been a symbol of heritage, strength, and tradition. Normally depicted in nostalgic, heartwarming settings, this commercial flipped the script by presenting them in a high-tech, futuristic arena.
Despite this modern twist, the essence of the Clydesdales’ power and majesty remained intact. This creative decision helped connect with both long-time Budweiser fans and younger audiences, proving that the brand could evolve while still respecting its roots.
4. Super Bowl-Worthy Spectacle
Super Bowl commercials are known for being big, bold, and memorable, and this ad checked all the boxes. With its groundbreaking 3D visuals, stadium-like atmosphere, and epic soundtrack, the commercial felt like a live event rather than just an advertisement.
The stunning imagery, high energy, and rock-and-roll attitude ensured that it stood out among the many Super Bowl ads, making it a fan favorite.
The Lasting Impact of the Commercial
Even years after it aired, the “We Will Rock You” Budweiser commercial remains one of the most talked-about Super Bowl ads of all time. It demonstrated how classic brands could embrace modern technology while still maintaining their identity.
This commercial also reinforced Budweiser’s reputation as a leader in advertising, always pushing creative boundaries to deliver ads that entertain, inspire, and leave a lasting impression.
Final Thoughts
The Budweiser Super Bowl commercial featuring 3D horses and “We Will Rock You” was a masterpiece of modern advertising. It perfectly combined innovation, music, and tradition, proving that Budweiser remains The King of Beers—and the King of Super Bowl commercials.
