Budweiser and its sister brand, Bud Light, have a storied history of delivering some of the most memorable and humorous Super Bowl commercials. Over the years, these ads have not only entertained millions but have also become a significant part of Super Bowl culture. In this article, we’ll explore the top 10 funniest Budweiser Super Bowl commercials of all time, culminating with a highlight from the 2020 lineup.
1. Budweiser Frogs (1995)
In 1995, Budweiser introduced the world to three croaking frogs named “Bud,” “Weis,” and “Er.” Set in a serene swamp, the frogs rhythmically croaked their respective syllables, collectively forming the brand name “Budweiser.” This simple yet ingenious concept became an instant hit, leading to widespread cultural references and parodies. The ad’s success lay in its minimalistic approach and catchy execution, making it one of the most iconic beer commercials ever.
2. Wassup?! (1999)
Debuting in 1999, the “Wassup?!” campaign featured a group of friends greeting each other with an exaggerated “Wassup?!” while lounging at home with Budweisers. The ad captured the laid-back camaraderie among friends and quickly became a cultural phenomenon, with people adopting the catchphrase in everyday conversations. Its relatability and humor cemented its place in advertising history.
3. Bud Light’s “Real Men of Genius” (2003)
The “Real Men of Genius” series humorously celebrated everyday individuals for their quirky traits or actions. One standout from 2003 honored “Mr. Footlong Hot Dog Inventor,” playfully acknowledging the contributions of those who think outside the box. The combination of earnest narration and over-the-top praise made this series a fan favorite.
4. Budweiser Clydesdales Play Football (1996)
In a 1996 Super Bowl ad, Budweiser showcased their iconic Clydesdales playing a game of football in a snowy mountain valley. The majestic horses, known for their strength and grace, were depicted engaging in a friendly game, complete with a referee and goalposts. The ad’s charm lay in its unexpected and delightful portrayal of the Clydesdales in a playful setting.
5. Bud Light’s “Swear Jar” (2007)
This 2007 commercial featured an office implementing a “swear jar” to fund a case of Bud Light. As employees began cursing more frequently to fill the jar, the office descended into humorous chaos. The ad cleverly highlighted the lengths people might go to for a Bud Light, all while delivering laughs through its playful take on workplace dynamics.
6. Budweiser’s “Clydesdale Respect” (2002)
In a poignant 2002 commercial, the Budweiser Clydesdales paid tribute to the victims of the September 11 attacks. The horses were shown traveling across the country to New York City, where they paused and bowed before the city’s skyline. While not humorous, this ad is noteworthy for its emotional impact and respectful homage during a time of national mourning.
7. Bud Light’s “Cedric Date” (2001)
In this 2001 ad, comedian Cedric the Entertainer is on a date, hoping to impress his companion. As he opens a bottle of Bud Light, he gets overly excited and accidentally spills the beer all over his date. The mishap leads to a series of comedic events, showcasing the lighthearted and unpredictable nature of dating.
8. Budweiser’s “Puppy Love” (2014)
In 2014, Budweiser tugged at heartstrings with a story of an adorable puppy forming an unbreakable bond with a Clydesdale horse. Despite efforts to keep them apart, the duo’s friendship prevails, leading to a heartwarming reunion. The commercial masterfully blended humor and emotion, making it a standout favorite.
9. Bud Light’s “Dilly Dilly” (2017)
The “Dilly Dilly” campaign introduced a medieval-themed world where subjects celebrated with Bud Light. The catchphrase “Dilly Dilly” became a toast of choice, symbolizing camaraderie and good times. Its absurdity and catchy nature led to widespread popularity, with the phrase entering everyday vernacular.
10. Bud Light Seltzer’s “Inside Post’s Brain” (2020)
In 2020, Bud Light introduced its seltzer line with a humorous ad featuring musician Post Malone. The commercial depicted a scenario inside Post’s brain as he tried to decide between Bud Light and Bud Light Seltzer at a convenience store. The internal debate led to a series of comedic events, ultimately resulting in Post purchasing both products. The ad effectively used celebrity endorsement and humor to promote the new product line.
Budweiser and Bud Light have consistently delivered memorable and humorous Super Bowl commercials that resonate with audiences. Their ability to blend humor with storytelling has solidified their place in advertising history, making each Super Bowl an anticipated event not just for the game, but also for the next iconic ad.
For a visual compilation of these commercials, you can watch the following video:
