now guys we have an exclusive look at one of the Super Bowl commercials we think everybody’s going to be talking about during the big game we are going to show you Budweiser’s puppy love ad in just a moment but first NBC’s Joe frier has the story of how it was made 35 miles west of Hollywood’s bright lights on a picturesque horse farm tucked in the valley all right let’s pull out filming is underway for Budweiser’s high stake Super Bowl commercial which could be seen by a 100 million people we have 3 days to get all
right and to tell that story in just the right way the stars of the ads are of course the Budweiser Clydesdales but this year they’ve got co-stars these Majestic iconic horses which have appeared in Bud Super Bowl commercials will share the screen with these guys forming an unlikely friendship in an ad called Puppy Love the whole story is about connection you know it’s connection of heart connection of spirit connection of Soul it took my it’s a sequel of sorts to last year’s spot which chronicled the connection
between a Rancher and his Clydesdale separated then reunited in a heart tugging moment it was named ad meter Super Bowl commercial of the Year putting plenty of pressure on the creative minds from anomaly Ad Agency to repeat their performance if you win first place last year in the track meet you’re kind of expected to win it again the next year or year of failure it’s critically important it’s safe to say that it’s the most important day in our year planning for that day started nearly a year ago puppies on set guys
now director Jake Scott’s team is once again bringing the vision to life what are you hoping for this year uh Bessa Bess perhaps the greatest challenge showcasing the connection between puppy and horse when they don’t always want to connect let’s roll plays but they’ll spend as much time as it takes to get that one shot that’s a great and when the crew reacts like this they know connection complete for today Joe frier NBC News Thousand Oaks California oh this is so sweet let’s see it here’s the exclusive premiere of the
