In 2013, Budweiser introduced a Clydesdale foal named Hope in their Super Bowl commercial titled “Brotherhood.” The ad depicted the deep bond between a trainer and the horse he raised from birth. Following the commercial, Budweiser invited fans to suggest names for the newborn foal, receiving over 60,000 submissions. The name “Hope” was chosen to reflect the optimism portrayed in the ad.
In 2025, Budweiser revisited the theme of a young Clydesdale in their Super Bowl commercial titled “First Delivery.” This ad featured a determined foal striving to join the adult Clydesdales on a delivery mission, marking the first appearance of a Clydesdale foal in a Budweiser Super Bowl commercial in over a decade.
For a behind-the-scenes look at the breeding and training of these iconic horses, you might enjoy this video:
