Budweiser’s Clydesdale commercials have become a cherished tradition during the Super Bowl, captivating audiences with their blend of storytelling, emotion, and iconic imagery. These advertisements not only promote the brand but also resonate deeply with viewers, often reflecting broader cultural themes and sentiments.
The 2025 Super Bowl Ad: “First Delivery”
In the 2025 Super Bowl, Budweiser unveiled “First Delivery,” a heartwarming narrative featuring a young Clydesdale foal. The commercial opens with the majestic Clydesdales preparing for a classic beer delivery. A small foal watches from the sidelines, yearning to be part of the team. When a keg accidentally rolls off the wagon, the foal seizes the opportunity, embarking on a journey filled with obstacles to retrieve it. The ad concludes with the foal successfully completing the delivery, earning the respect of the older horses. This story symbolizes determination, growth, and the spirit of perseverance.
Historical Significance of the Clydesdales
The Budweiser Clydesdales made their debut in 1933, celebrating the repeal of Prohibition. Since then, they have become synonymous with the brand, representing tradition, strength, and the American spirit. Over the decades, these gentle giants have been featured in numerous Super Bowl commercials, each telling a unique story that resonates with audiences.
Memorable Clydesdale Super Bowl Commercials
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“Respect” (2002): In a poignant tribute to the victims of the September 11 attacks, this commercial featured the Clydesdales crossing the Brooklyn Bridge into New York City, where they paused and bowed before the altered skyline. The ad aired only once during Super Bowl XXXVI but left a lasting impact.
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“Brotherhood” (2013): This touching narrative showcased the bond between a trainer and a Clydesdale he raised. Years after being separated, the horse recognizes his former trainer during a parade, leading to an emotional reunion.
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“Puppy Love” (2014): A fan favorite, this ad depicted the friendship between a Clydesdale and a Labrador puppy. Despite efforts to keep them apart, their bond proves unbreakable, highlighting themes of friendship and loyalty.
Evolution of Themes
Budweiser’s Clydesdale commercials have evolved over the years, reflecting societal changes and the brand’s messaging strategies. While early ads focused on the grandeur and strength of the horses, later commercials delved into emotional storytelling, often highlighting themes of unity, resilience, and hope. This shift has allowed the brand to connect deeply with audiences, making the Clydesdale ads a much-anticipated part of the Super Bowl experience.
Cultural Impact
The cultural significance of Budweiser’s Clydesdale commercials cannot be overstated. They have become a staple of Super Bowl advertising, often sparking conversations and emotional reactions. The consistent quality and emotional depth of these ads have set a high standard in advertising, demonstrating the power of storytelling in brand messaging.
Behind the Scenes
Creating a Clydesdale commercial is a meticulous process that involves extensive planning, training, and coordination. The horses undergo specialized training to perform specific actions required for the narratives. Additionally, the production teams work to ensure the well-being of the animals, adhering to strict guidelines and ethical standards.
Conclusion
Budweiser’s Clydesdale Super Bowl commercials have transcended traditional advertising, becoming cultural touchstones that resonate with audiences year after year. Through compelling storytelling and the iconic imagery of the Clydesdales, these ads continue to capture the hearts of viewers, embodying themes of perseverance, unity, and the enduring American spirit.
For a comprehensive look at these iconic commercials, you can watch a compilation here:
