Budweiser’s 2025 Super Bowl commercial, titled “First Delivery,” features a Clydesdale foal for the first time in over a decade. The ad tells the heartwarming story of a young foal eager to join the adult Clydesdales on a beer delivery. Initially deemed too small, the foal seizes an opportunity when a keg falls off the wagon, embarking on a determined journey through challenging terrain to ensure its delivery. This narrative underscores Budweiser’s longstanding commitment to quality and perseverance since 1876.
anheuser-busch.com
The commercial has been well-received, topping USA Today’s Ad Meter rankings for Super Bowl LIX.
marketingbrew.com
You can watch the full “First Delivery” commercial below: